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Field Guide to American Antique Furniture: A Unique Visual System for Identifying the Style Of.. by Joseph Butler, ISBN 0805001247

With more than seventeen hundred superb drawings, this authoritative book offers a unique visual system for identifying the style of virtually any piece of American antique furniture. Field Guide to American Antique Furniture: A Unique Visual System for Identifying the Style Of.. by Joseph Butler, ISBN 0805001247
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Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith, ISBN 0446520942

A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention...and much more. Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith, ISBN 0446520942
Tec discount furniture > Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith, ISBN 0446520942