Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith, ISBN 0446520942
A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention...and much more.
Molesworth: The Pioneer of Western Design
Thomas Molesworth, were he alive today, would be both proud and amazed at the influence his Shoshone Furniture Company and the Cody artists' colony he inspired would have on his old hometown and the Western Design movement seventy-two years after he started producing furniture. Based on nearly two decades of buying, selling, pursuing, and researching Molesworth furniture, Terry Winchell has created a definitive book that covers all spectrums of Molesworth's work, including the influence of the other artists who made his style unique, as well as stylistically and financially successful. The fact that Molesworth's furniture career spanned thirty plus years speaks for itself. An excellent guide for collectors of Molesworth's work, this book is also an invaluable resource for fans of the Western Design movement.
Molesworth: The Pioneer of Western Design 
Tec discount furniture > Molesworth: The Pioneer of Western Design
Solid Wood 6-Gun Cabinet
- Model No. 724
- Solid wood and wood veneers
- Tempered glass
- Felt-lined barrel rest
- Fully locking cabinetry
- Storage area behind gun area door
- Classic furniture hardware
- Easy assembly
- 25.5"W x 10.75"D x 62.
Tec discount furniture > Solid Wood 6-Gun Cabinet
Tec discount furniture
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